Zeke Vince Joins Robinhood to Lead Institutional Crypto BD
Zeke Vince joins Robinhood as Global Head of Business Development for Institutional Crypto, after B2C2, signaling a push for pro traders.
Robinhood names ex-B2C2 sales leader Zeke Vince Global Head of Business Development for Institutional Crypto, as it expands its pro offering.
Former B2C2 Sales Executive Zeke Vince Joins Robinhood as Global Head of Business Development for Institutional Crypto
Robinhood has named Zeke Vince as its Global Head of Business Development for Institutional Crypto. It’s a senior hire as the company keeps building beyond its retail-first crypto business. Vince shared the news on LinkedIn, and the role starts in January 2026.
He’s coming to the US-listed brokerage from crypto liquidity provider B2C2. Vince spent more than three years there as Managing Director and Head of Sales. In that role, he led institutional client coverage and sales planning as demand grew from hedge funds, market makers, and trading firms looking for professional crypto liquidity.
Before B2C2, Vince spent years in electronic FX at major banks. He worked at Bank of America Merrill Lynch for more than five years, finishing as Global Head of eFX and Algo Sales. He oversaw electronic FX distribution and algorithmic trading sales across regions, after earlier leading Americas eFX and Algo Sales.
He also held senior eFX sales roles at J.P. Morgan, moving from Associate to Vice President over five years. Vince started his career at Credit Suisse as an eFX Associate and later worked at Bloomberg in FX electronic trading and sales.
The hire comes as Robinhood continues to grow its the crypto offering, which has been a smaller part of the business than retail trading. Even so, crypto has become a bigger piece of Robinhood’s revenue in recent quarters, alongside options and equities.
By bringing in an executive with deep experience across institutional FX and crypto markets, Robinhood points to a more focused push to serve professional trading firms, liquidity providers, and other institutional counterparties.
Vince is based in New York and will report into Robinhood’s senior leadership team as the firm builds out the crypto business development.
