Wilfred Obasi Named TenTrade Africa Commercial Director
TenTrade appoints Exinity exec Wilfred Obasi as Commercial Director Africa, a key hire as it grows its regional business.
TenTrade names Exinity veteran Wilfred Obasi as Commercial Director Africa
CFDs broker TenTrade has named Wilfred (Chibueze) Obasi as its new commercial director for Africa, adding another senior hire to its leadership team. Obasi is a longtime Exinity executive who brings a long track record from the company behind the FXTM online trading brand. In this role, he will lead TenTrade's commercial and growth plans across the region, with a focus on revenue growth, new client wins, partnership building, and wider market reach.
Obasi joins TenTrade in Dubai after 14 years at Exinity, the company behind the FXTM online trading brand. He left Exinity as Manager, Partner Enablement. That background sits close to the commercial side of a broker's business, which is why the move is being watched by readers who follow the sector.
The announcement comes at a time when TenTrade has been building out its leadership team in recent months. We recently reported that the broker hired two former INGOT Brokers executives, Andreas Andreou, now Chief Revenue Officer, and Marios Morfakis, who is Chief Sales Officer.
What a commercial director does at a broker
In a brokerage, a commercial director typically oversees how the company grows its client base and revenue. The role connects sales teams, partner networks, marketing activity and product feedback, so it sits at the centre of many day-to-day decisions.
When the title is tied to a region, as in the Africa remit described in this announcement, the work usually involves adapting wider plans to local conditions. That can include payment preferences, language needs, local regulatory requirements and the types of partners that work well in each country.
Because the role spans several functions, the person in it must balance short-term targets with longer-term brand building. A commercial director who gets this right can strengthen trust with clients and partners, while one who pushes volume without care can damage both.
Obasi's background at Exinity
Obasi spent 14 years at Exinity before moving to TenTrade. Staying with one company for that long gives a senior person deep knowledge of how a broker's systems, partners and client base work over time.
His last title at Exinity was Manager, Partner Enablement. Partner enablement generally refers to giving introducing partners, affiliates and other business partners the tools, training, materials and support they need to bring in and serve clients. Experience in that area is relevant to a role that places heavy emphasis on partnership building.
For TenTrade, the commercial director seat for Africa is a regional role rather than a global one. Its success will therefore show up in market-level results, such as client growth, partner activity and the quality of onboarding in the markets the company serves.
Why the Africa focus matters for TenTrade
TenTrade's stated focus is Africa and the MENA region. Both regions attract attention from online brokers, but they differ widely in regulation, currency access, banking options and language. A regional plan has to account for many local details rather than a single market approach.
For a commercial lead, that means choosing markets carefully, selecting partners with care and making sure onboarding and client support fit local needs. Growth targets are only useful when they are tied to sustainable client relationships.
Obasi is joining TenTrade in Dubai, and locating a senior team in the region is a choice many brokers make when they want to coordinate activity across several markets. The operations of the wider brand are run mainly from Cyprus, so the structure spans more than one location.
TenTrade's leadership build-out
The Obasi appointment follows other changes at the firm. Andreas Andreou is now Chief Revenue Officer, and Marios Morfakis is Chief Sales Officer. Both were former INGOT Brokers executives, according to our earlier reporting.
For readers who follow broker leadership changes, a pattern of revenue, sales and commercial hires can indicate where a firm is putting its resources. Our coverage of other senior moves in the sector, such as Dominic Poynter Leaves OneRoyal as Chief Commercial Officer, is a useful comparison point.
Ambassador, founders and corporate structure
The company also drew attention after signing football legend Luis Figo as its new Global Ambassador. TenTrade was launched by Athos Agathocleous, Rasheed Altoun, and Andreas Samatas, with Andreas Andreou now listed as a fourth partner.
The brand is part of Evalanch Ltd, based in Seychelles, and it mainly targets clients in Africa and the MENA region. Its operations are run mainly from Cyprus. Understanding this structure helps readers see which legal entity sits behind the brand and where the business is focused.
CFDs explained for traders
TenTrade is described as a CFDs broker, so it helps to understand the product. A contract for difference, or CFD, is an agreement to exchange the difference in an asset's price between the time a position is opened and the time it is closed. Traders do not own the underlying asset. A general overview is available in the Contract for difference (Wikipedia) entry.
Because CFDs use leverage, gains and losses can be magnified. Trading involves risk, and it is not suitable for everyone. Make sure you understand those risks before trading with any provider.
How to evaluate a broker's leadership news
Hiring announcements are useful signals, but they are only one part of judging a broker. When a company names a new commercial director, readers may want to check a few practical points before drawing conclusions:
- Confirm which regulator licenses the entity you would trade with, and check the regulator's register directly.
- Read the client agreement, terms and conditions, and the fee or spread schedule.
- Review the risk warnings and product documentation for the instruments you plan to trade.
- Check how deposits, withdrawals and complaints are handled.
- Look at the company structure to see which entity is behind the brand.
A leadership appointment does not by itself change the terms a broker offers, so those terms are worth comparing directly. Hiring news should be read as one data point among many.
Steps to research a broker before you trade
- Verify the regulator and the current licence status of the entity you will contract with.
- Identify the legal entity named in your agreement and confirm it matches the brand you saw.
- Compare costs, including spreads, commissions, financing charges and withdrawal fees.
- Test the platform on a demo account before committing real funds.
- Start with a small amount and only risk money you can afford to lose.
Key takeaways on the appointment
TenTrade has appointed Wilfred Obasi as Commercial Director Africa, a role that covers commercial and growth planning across the region. His 14 years at Exinity, along with his time as Manager, Partner Enablement, place him in a senior role focused on revenue, client acquisition and partnerships.
The new the director for Africa will be judged by results over time, including client growth, partner activity and how well the company serves its target markets. The appointment is one more step in TenTrade's effort to build its team in recent months, alongside the sales and revenue hires already reported.
Readers should watch how the broader impact of this the director hire unfolds, and compare any future announcements against the terms and disclosures the broker publishes. Trading involves risk, so always check the facts for yourself before making decisions.
