Shadi Salloum Named Global CEO of APC Prime
Shadi Salloum has been appointed Global CEO of APC Prime, the Dubai-based multi-asset broker. He will lead the company's international expansion beyond its MENA base.
Shadi Salloum has been appointed Global Chief Executive Officer of APC Prime, the multi-asset broker headquartered in Dubai, United Arab Emirates. The appointment was announced in November 2026, as the company prepares to move beyond its established base in the MENA region. Salloum will lead APC Prime's international growth plans and oversee the company's operations across global markets.
The move marks a new stage for a broker that has built a growing presence in MENA and now wants a stronger position in international financial markets. This article explains who Salloum is, what his role will involve, what the appointment means for the company, and what traders should keep in mind.
Who Is Shadi Salloum?
Salloum brings extensive experience in the online trading sector. Before joining APC Prime, he held senior positions at Alpari (UK), Axi, Equiti, Exness and XS.com. During his time with these firms, he helped strengthen their brands, expand their market presence and support business growth across the MENA region.
That regional experience is directly relevant to APC Prime's current position. The company's track record is built in MENA, and its next challenge is taking that model into markets where it has less of a footprint.
Shadi Salloum: What Salloum's Role at APC Prime Will Involve
As Global CEO, Salloum will focus on the company's international strategy rather than a single market. According to the announcement, his responsibilities include:
- Managing international operations across the company's global markets
- Assessing new market opportunities outside the current regional base
- Expanding the broker's presence beyond the MENA region
- Helping to develop the leadership structure, teams and partnerships needed for long-term growth
The last point is worth noting. Entering new markets usually requires more than capital and marketing. It depends on hiring, local partnerships and an organisation that can run consistently across several jurisdictions.
Growing Without Losing the Core Approach
Salloum will work alongside APC Prime's management team to keep the client-focused service and operational flexibility that have supported the company's success in MENA. The stated goal is to scale the business while keeping its core approach consistent in new markets. Whether the company can do that is one of the main questions the appointment raises, and it will only become clear through the company's execution over time.
Regulatory Coverage Behind the Expansion
APC Prime is headquartered in Dubai and holds regulatory licenses in two jurisdictions: Australia, through the Australian Securities and Investments Commission (ASIC), and the UAE, through the Capital Market Authority (CMA). The company describes these licenses as the foundation for its plans for international expansion.
| Jurisdiction | Regulator | Relevance to the Announcement |
|---|---|---|
| Australia | Australian Securities and Investments Commission (ASIC) | Licence that supports the company's international footprint |
| United Arab Emirates | Capital Market Authority (CMA) | Licence in the UAE, where APC Prime is headquartered |
Holding licences from more than one regulator is common among brokers that operate across regions, but it does not replace checking the terms and entity that apply to your own account. Regulatory status can differ depending on which legal entity you open an account with, so read the documentation carefully.
How This Appointment Could Affect Traders
The announcement does not describe changes to account types, spreads, platforms or fees. Existing clients should not assume any changes until the company communicates them directly. For most traders, a leadership appointment is a signal about direction rather than an immediate change to their trading conditions.
Over the longer term, a broker that expands into new markets may offer a wider range of services, but it also has more to manage. If you are considering APC Prime, or any broker going through a period of growth, a simple checklist helps.
- Verify the licence. Check the broker's regulatory status directly on the regulator's register rather than relying only on the broker's website.
- Confirm the legal entity. Identify which company you would be contracting with and which regulator oversees that entity.
- Read the published terms. Review the client agreement, fee schedule and product conditions before depositing funds.
- Watch for changes. Keep an eye on announcements about new products, markets or account conditions as the expansion progresses.
- Compare alternatives. Evaluate more than one broker against the same criteria, including regulation, costs and platform quality.
If you are comparing brokers more broadly, our XM Group review is a useful example of how we assess an established forex broker, and our Doo Prime review covers another multi-regulated provider.
What Salloum Said About the Appointment
Shadi Salloum, Global CEO of APC Prime, said:
"I'm pleased to join APC Prime at such an important point in its growth. The company has established a strong foundation in the MENA region, and we now have the opportunity to expand that success into international markets.
Our focus will be on entering new markets, improving our capabilities, and delivering lasting value to clients and partners around the world. APC Prime has clear ambitions, and I'm looking forward to working with the team as we build the next stage of the business."
Why the Appointment Matters for the Broker
Salloum's appointment adds an experienced industry leader to APC Prime's executive team at the point where the company is shifting from regional growth to international expansion. With regulatory coverage in Australia and the UAE, the company has a base from which to pursue that next phase. How quickly and how well it executes will determine whether the strategy translates into lasting results for clients and partners.
About APC Prime
APC Prime is a financial services provider headquartered in Dubai, United Arab Emirates. The multi-asset broker has an established presence across the MENA region, operates under regulatory licences in Australia and the UAE, and plans to expand into additional international markets. It offers clients access to a broad range of financial products.
Trading CFDs and forex involves a significant risk of loss. Make sure you understand the risks and check a broker's licence and terms before you deposit funds.
Further reading: Proprietary trading (Wikipedia).
We will keep this Shadi Salloum report updated as new information comes in.
