Roula Pelehrinis Joins Kama Capital as Sales Director

Roula Pelehrinis Joins Kama Capital as Institutional Sales Director

Dubai, UAE, July 21, 2026 - Kama Capital announces the appointment of Roula Pelehrinis as Institutional Sales Director to oversee the expansion of institutional client partnerships.

Experienced leader to drive expansion of institutional client partnerships globally.

This strategic move aims to enhance the delivery of tailored financial solutions and drive global sales initiatives. Pelehrinis brings extensive experience in institutional sales across international markets.

For a firm that works with institutional clients, a senior sales leader plays a central role in shaping how services are presented, discussed and delivered over time. The appointment places sales strategy at the centre of the firm's next stage of development.

Expanding Institutional Client Partnerships

Pelehrinis will lead the firm's efforts in strengthening its market footprint by expanding institutional client partnerships. Her role will involve the execution of global sales initiatives and the delivery of customized financial solutions to meet the specific needs of institutional clients. Her expertise is expected to significantly contribute to the firm's growth.

Institutional clients typically have different expectations from retail traders. They often look for clear communication, dependable service structures and solutions designed around their own mandates, risk limits and reporting needs.

A sales director in this space is usually responsible for understanding those requirements and translating them into a practical proposal. That work takes time, because each relationship is built through regular dialogue rather than a single meeting.

The appointment of roula pelehrinis therefore signals that Kama Capital is placing emphasis on relationship management at a senior level. Partnerships of this kind tend to grow gradually, through continuity of contacts, careful follow-up and steady delivery.

Key Areas of Focus for an Institutional Sales Leader

The official announcement does not list every task in detail. In the role held by Roula Pelehrinis, the core themes can still be understood by looking at what institutional sales directors commonly handle in financial services:

• Identifying and engaging institutional clients across target regions
• Understanding client requirements and shaping tailored financial solutions
• Coordinating sales initiatives with product, compliance and operations teams
• Maintaining long-term relationships through regular review and feedback
• Reporting on pipeline progress and client satisfaction to senior management

Extensive Experience in International Markets

Roula Pelehrinis has held key positions in the industry, including:

• VP Institutional Sales EMEA at Advanced Markets Group
• Non Executive Director at TopFX Global
• Vice President, EMEA Sales at Integral Development Corp.
• Head Of Institutional Sales at ZuluTrade

The titles listed above span institutional sales, regional sales leadership and board-level responsibilities. Together they show a focus on the commercial side of financial services and on working across different markets and client types.

Experience in the EMEA region, which covers Europe, the Middle East and Africa, is particularly relevant for a firm that serves clients across several jurisdictions. Understanding regional differences in client expectations is a practical advantage in international sales.

"Roula's deep expertise and leadership in institutional sales will be instrumental in driving our growth strategy," says  CEO at Kama Capital.

The comment from the chief executive points to the expectations placed on the new director. Growth in institutional sales depends on consistent execution, so leadership in this area tends to be closely watched by partners and stakeholders.

What the Appointment of Roula Pelehrinis Means for Clients

For existing and prospective institutional clients, a new senior sales appointment can mean a fresh point of contact and renewed focus on service delivery. It can also be a good moment to review how the relationship is organised.

Clients considering a new partnership may wish to ask how responsibilities are divided between sales, account management and support teams. Clear answers to these questions help both sides understand who does what.

Questions Institutional Clients Can Ask

1. Who is the main point of contact after onboarding?
2. How are product terms and service levels documented?
3. What reporting is available, and how often is it delivered?
4. How are concerns escalated within the firm?

Asking these questions in writing creates a clear record. The goal is a relationship where expectations on structure, reporting and service levels are documented rather than assumed.

For broader context on how forex markets work and why institutional participants engage with them, see Foreign exchange market (Wikipedia). That background helps new readers understand the environment in which institutional sales teams operate.

How Institutional Sales Connects to Market Access

Institutional sales teams often work at the intersection of client needs and market access. Understanding liquidity, execution quality and risk management is part of that conversation, even though the details vary by firm and product.

For traders who follow industry news, leadership moves like the one involving the pelehrinis are worth noting, because they can reflect strategic priorities. A firm investing in senior institutional sales may be signalling where it expects to grow.

Readers should still look beyond headlines. Their own requirements, such as costs, platforms, regulation and support, should guide any decision. For another example of a staffing announcement in the same sector, read Hantec Markets as a New Accounts Assistant: Thanchutha Thiyakarasah Joins.

Practical Steps When Evaluating Changes in a Broker's Team

A Simple Checklist

1. Check the official announcement and confirm the date of the appointment.
2. Review the regulatory status and licences listed on the firm's website.
3. Compare the services offered with your own trading or investment goals.
4. Read the terms and conditions, including costs and conditions of use.
5. Ask questions in writing before committing any funds.

Leadership changes are one of several signals to consider. Sound decisions rest on verified information, transparent costs and a clear understanding of risk, not on the appointment of any single executive.

About Kama Capital

Kama Capital, founded in 2022, specializes in providing financial solutions to institutional clients. The firm is committed to delivering tailored strategies to meet the diverse needs of its clients.

The appointment of the pelehrinis adds senior sales capacity to a business whose core focus is institutional clients. Her work will be judged over time by how well partnerships develop and how clients experience the service.

Looking Ahead for roula pelehrinis and Kama Capital

The pelehrinis will be expected to deliver on the firm's institutional growth plans while keeping client relationships stable. Further updates from Kama Capital will show how the role develops in practice.

Trading involves risk, including the possible loss of capital, so make sure you understand any product and its costs before you use it.