Rakhi Raje Joins XS.com From XM to Run Influencer Marketing

XS.com appoints former XM executive Rakhi Raje to lead influencer marketing

Retail FX and CFDs broker XS.com has brought on Dubai-based executive Rakhi Raje as its new Influencer Marketing Manager.

Raje joins the company after two years at rival broker XM, where she worked as Regional Influencer Marketing Manager for the MENA region. Before that, she held the role of Social Media Manager at Clicktap Digital. She also worked in social media and marketing roles at several firms, including Xpertise Creative Studio and Teleperformance.

Her move comes as the UAE sharpens its focus on financial promotion. Last year, the UAE regulator CMA, formerly known as the SCA, introduced a licensing framework for finfluencers.

At the same time, XS.com has continued to grow its presence across the MENA region. The broker recently secured a UAE CMA Category 5 license. The company is led by Dubai-based CEO Mohamad Ibrahim.