Neha Mathur Joins IG Group in APAC Marketing Role
Former OCBC executive Neha Mathur has joined IG Group as Head of Customer Engagement and Retention for Asia Pacific. Here is what her background suggests about the role.
Neha Mathur Joins IG Group in APAC Marketing Role: the key facts, what changed and what it means for traders – updated November 2026.
Neha Mathur has joined IG Group as Head of Customer Engagement and Retention for Asia Pacific. According to her LinkedIn profile, she began the Singapore-based position in August 2026. Mathur is a former OCBC executive who spent more than three years there leading digital marketing and MarTech, and her new role places her at the centre of how IG keeps and serves its clients across the region.
The appointment is part of a run of senior hires IG has made in Singapore in recent months. This article sets out what is known about the move, what her career history reveals, and what the change could mean for traders who use the platform.
Group in APAC: The Appointment at a Glance
Mathur's new title is Head of Customer Engagement and Retention for Asia Pacific. The role sits at the point where marketing, client communication and long-term account value meet. Her start date, August 2026, comes from her LinkedIn profile rather than an official company statement, so it should be read as the date she reports, not a date confirmed by IG.
Based in Singapore, the position covers the Asia Pacific region, which is one of the most competitive markets for online trading providers. Brokers in the region compete for clients through education, onboarding, promotions and service quality, and the people who shape those areas carry real influence over how a firm is perceived.
Group in APAC: Neha Mathur's Career Background
Mathur describes more than 20 years of experience across financial services, technology and consumer businesses. Her background covers customer engagement, digital marketing, growth, personalisation and brand strategy. The table below summarises the roles mentioned in her profile and the coverage available for each.
| Organisation | Role or focus | Period (as stated) |
|---|---|---|
| IG Group | Head of Customer Engagement and Retention, Asia Pacific | Started August 2026 (LinkedIn) |
| OCBC | Led digital marketing and MarTech | Joined July 2023, more than three years |
| Our Happy Company | Director of Global Growth Marketing | Just over a year, before OCBC |
| Aaqua | Senior role leading growth and engagement | Not stated |
| BCG Digital Ventures | Growth Lead | Not stated |
| ClassPass | Senior international and APAC growth marketing positions | More than two years |
| GuavaPass | Vice President of Marketing and Global Marketing Director | Before ClassPass acquired the company |
| Deliveroo | Head of Marketing, Singapore | Not stated |
| American Express | Not specified in profile | More than four years |
| Royal Bank of Scotland and Standard Chartered Bank | Financial services positions, with Standard Chartered in Singapore | Not stated |
A Mix of Financial Services and Growth Marketing
The most relevant part of Mathur's history for a broker is the combination of banking and high-growth consumer technology. Her time at American Express, Royal Bank of Scotland and Standard Chartered gives her experience with regulated financial services, where customer trust and clear communication carry particular weight. Her later roles at BCG Digital Ventures, ClassPass, GuavaPass and Our Happy Company centre on growth, acquisition and engagement in fast-moving digital businesses.
Her move from ClassPass, where she worked in senior international and APAC growth marketing roles, to a financial services firm with a regional remit fits a pattern seen across the sector. Brokers increasingly look for marketers who understand both how clients are acquired and how they are kept active over time.
Her Time at OCBC
Mathur joined OCBC in July 2023 and spent more than three years there, leading digital marketing and MarTech. MarTech, the technology stack used to plan, run and measure marketing, is central to how large organisations personalise messages and track customer behaviour. Experience in that area is directly relevant to a role focused on engagement and retention.
What a Head of Customer Engagement and Retention Typically Does
IG has not published a detailed job description in the material available, so the points below describe the general scope of customer engagement and retention roles in financial services rather than confirmed responsibilities at IG.
- Onboarding: helping new clients open accounts, complete verification and place their first trades with confidence.
- Education and communication: shaping how market information, product updates and account notices reach clients.
- Retention: identifying why active clients reduce activity or leave, and designing responses.
- Personalisation: adjusting messages and offers to different client segments, which depends heavily on data and MarTech systems.
- Feedback loops: connecting client experience data with product and service teams.
Why the Appointment Matters for Traders
For an individual trader, a change in marketing or engagement leadership rarely shows up as an immediate change in trading conditions. Spreads, execution and account terms are set by other parts of the business and are governed by the firm's regulatory obligations. The effect is more likely to be felt in how clients experience the broker over time.
Traders may notice changes in:
- The quality and frequency of account communications and market updates
- How onboarding materials and educational content are presented
- The relevance of promotions and offers, and how clearly their terms are explained
- How easily clients can get help when something goes wrong
Because these areas affect how clear and useful a broker is to deal with, it makes sense to judge a provider on its results rather than on announcements alone.
How to Judge Service Changes After a Leadership Move
If you already use IG or are considering it, a few practical checks can help you decide whether any changes are meaningful for you:
- Read the published terms. Check spreads, fees, margin requirements and any promotion conditions directly on the broker's site.
- Test support. Send a specific question to support and note how quickly and clearly it is answered.
- Compare communications. Keep an eye on whether account notices and updates are clearer, more frequent or simply more promotional.
- Review your own experience. Track execution quality and any issues over a few months rather than judging from a single session.
- Check the regulator. Confirm the entity you are trading with and the regulatory protections that apply to your account.
IG's Recent Singapore Appointments
IG has made several senior appointments in Singapore in recent months. Among them, the company announced that former Gemini executive Saad Ahmed had joined as Managing Director for APAC. Taken together, these moves suggest the firm is investing in its regional leadership team, though the material available does not explain the company's broader strategy behind them.
Regional leadership changes can signal shifts in priorities, but they are not a reliable guide to short-term performance. Watch for how new leaders' areas develop over the coming quarters rather than reacting to the headline itself.
Compare Brokers Before You Decide
If you are reviewing brokers more broadly, our independent reviews cover account types, platforms, fees and client support across a range of providers. For example, you can read our XM Group review or our PU Prime review to compare how different firms present their services. Use the same checklist across each broker so that your comparison stays consistent.
About IG Group
IG Group is a global online trading provider offering contracts for difference (CFDs) and other derivatives to retail and professional clients. Its Asia Pacific operations are a key part of its regional business.
Trading CFDs and other leveraged products carries a high risk of losing money quickly, and may not be suitable for everyone. Make sure you understand the risks before trading.
Further reading: Financial regulation (Wikipedia).
We will keep this Group in APAC report updated as new information comes in.
