Exinity Hires Stephanie Cook to Lead Marketing Operations
Exinity has hired former OANDA executive Stephanie Cook as vice president of marketing operations and B2B marketing. Here is her background, the context behind the move, and what it means for traders.
Exinity has hired Stephanie Cook, a former OANDA executive, as vice president of marketing operations and B2B marketing, according to FNG. Cook is based in London and brings five years of experience from OANDA, where she held several marketing leadership roles. Her appointment comes shortly after OANDA's longtime Chief Marketing Officer, Darren Moffett, joined FXTM, the retail FX and CFD brokerage brand within the Exinity group, in the same role.
The hire is a notable move in the brokerage sector, where marketing teams increasingly shape how brokers acquire clients, work with partners and present their products. This article covers Cook's career, the wider context of the hires, what the Exinity group does, and how traders can think about changes like this when they evaluate a broker.
Who Is Stephanie Cook?
Cook spent five years at OANDA. According to FNG, she first led affiliates and partnerships at the firm, then moved into a role heading marketing operations, programs and corporate marketing. That progression reflects a career built around the commercial side of marketing: how a firm finds clients, works with external partners and organises the internal processes that support campaigns.
Before joining OANDA, Cook worked in the gaming sector. Her previous employers, as listed in the FNG report, were Hero Gaming, Lottoland and Rank Interactive. Experience in online gaming and betting is common among marketing professionals in regulated online financial services, because the two industries share similar challenges in customer acquisition, affiliate management and compliance-sensitive advertising.
Stephanie Cook: Career Path at a Glance
| Stage | Organisation | Sector | Focus area (as reported) |
|---|---|---|---|
| Earlier career | Hero Gaming, Lottoland, Rank Interactive | Gaming | Not detailed in the report |
| OANDA, first role | OANDA | CFD and FX brokerage | Affiliates and partnerships |
| OANDA, later role | OANDA | CFD and FX brokerage | Marketing operations, programs and corporate marketing |
| Exinity (current) | Exinity | Online brokerage group | Vice president, marketing operations and B2B marketing |
Stephanie Cook: The Context Behind the Appointment
Cook's appointment follows the recent hiring of Darren Moffett, who had been OANDA's longtime Chief Marketing Officer and joined FXTM as CMO. Taken together, the two moves show how talent is shifting between firms that have recently changed hands or reorganised.
That context matters because OANDA, a CFD broker, was acquired in late 2025 by FTMO, the Prague-based proprietary trading firm. An acquisition of this kind often leads to changes in leadership, marketing structure and business priorities. The FNG report does not describe the terms of the deal or the plans of the new owner, so it would be speculation to say how the transaction has affected individual teams. What is clear from the reported facts is that experienced marketing leaders with OANDA backgrounds are now working at Exinity.
Industry watchers often track such moves as a signal of where a business is heading. Hiring a senior marketing operations leader with partnership experience can point to a focus on scaling client acquisition and building relationships with introducing partners, although the specific strategy at Exinity has not been set out in the material available here.
What the New Role Covers
Based on the title, Cook's role combines two areas:
- Marketing operations: the systems, processes, reporting and coordination that allow marketing teams to run campaigns efficiently and measure results.
- B2B marketing: marketing aimed at business partners rather than retail traders, such as introducing brokers, affiliates, institutional contacts and other commercial relationships.
Combining these areas under one leader is a common structure in financial services. It links how a firm measures and runs its marketing with how it builds and manages partner relationships. The specific responsibilities, team size and reporting lines have not been published in the FNG report.
About the Exinity Group
Exinity was launched in 2020 as the umbrella group for online businesses owned by Andrey Dashin, who also owns the CFD broker Alpari. The group's businesses, as listed in the report, are shown below.
| Business | Description (as reported) |
|---|---|
| FXTM | Retail FX and CFD brokerage brand |
| Nemo | Investing app |
| Pulse | Gaming platform |
| Exinity Connect | Liquidity provider |
What This Means for Traders
A senior marketing appointment does not, on its own, change a broker's trading conditions, regulation, execution quality or account terms. Those factors are set out in a firm's client documentation and regulatory disclosures, and they are what traders should compare before opening an account. Still, leadership and ownership changes are worth noting, because they can affect a broker's product rollout, promotions and partner programmes over time.
For traders who use introducing partners, bonuses or referral links, B2B marketing decisions can influence which offers are promoted and how they are presented. Reading the terms of any promotion carefully is always sensible, regardless of who runs the marketing.
How to Check a Broker After an Ownership or Leadership Change
If you already trade with a broker that has recently changed hands or hired new senior staff, a short review can help you decide whether anything has changed for you:
- Confirm the regulatory entity you contract with. Check which legal entity holds your account and which regulator supervises it. Entities within a group can operate under different licences.
- Read the updated client agreement. Look for changes to terms, fees, margin rules, withdrawal conditions and dispute procedures.
- Review the account and fee schedule. Spreads, commissions, swap rates and minimum deposits can change without much notice.
- Check any bonus or promotion terms. Trading volume requirements, withdrawal restrictions and expiry dates often matter more than the headline offer.
- Look at the broker's track record. Consider how long it has operated, how it handles complaints and what independent reviews say.
If you are comparing brokers rather than reviewing an existing account, our broker reviews cover the features that matter most to traders, such as regulation, account types and platforms. You can start with the XM Group review to see how a large, established broker is assessed, or browse other prop firm reviews if you are looking at funded trading programmes.
Frequently Asked Questions About the Appointment
The questions below cover the main facts reported about the hire. Where the reporting does not give details, we have said so rather than guess.
Note: the FAQ is provided in the separate section below.
Important Risk Reminder
Trading CFDs and forex carries a high level of risk and can result in losses that exceed your deposit, depending on your jurisdiction and account type. Before trading, make sure you understand the product, the costs involved and the regulatory protections that apply to your account.
About GXMarkets: GXMarkets publishes independent reviews, bonus guides, prop firm coverage and market news for traders. Content is for information only and is not financial advice.
Further reading: Contract for difference (Wikipedia).
We will keep this Stephanie Cook report updated as new information comes in.
