Equiti Group hires HelloBobby exec Al Lotter as Head of Creative

Equiti Group names HelloBobby's Al Lotter as Head of Creative

UAE-based online trading provider Equiti Group has hired veteran advertising executive Al Lotter as its new Head of Creative.

Lotter joins Equiti after six years at Dubai-based agency HelloBobby, where he was Chief Creative Officer. Before that, he held senior creative and advertising roles at Qanect, Oasis Group, Network Advertising & Events, Studio 88 Qatar, BDM Media Group, Blue Planet Design, and Red House Marketing.

In a statement, Equiti Group said:

With over 20 years of expertise, Al has been on a mission to humanise the financial sector's visual language. We've loved embracing his authentic and tactile approach to design as we continue to grow our global brand presence.