Daniele Benez Joins 4XC After INFINOX LATAM Role

Former INFINOX LATAM Manager Daniele Benez Joins 4XC

4XC has named Daniele Benez as its new Head of Brand Growth for Latin America. The move brings in an FX and CFDs executive with years of experience across the region.

Benez has held roles at BDSwiss, INFINOX, Vantage, Doo Prime, and Hantec Markets. Most of her work has focused on commercial growth, marketing, and regional expansion. For readers who follow the Latin American retail trading market, the appointment is a useful signal of where a broker is placing its attention and which skills it considers important.

What Daniele Benez Brings to 4XC

In her new role, Benez will guide brand awareness and help 4XC expand its client base across Latin America. She is well known in the region for her time at INFINOX, where she was Regional Manager LATAM and helped grow the broker's presence in key markets.

A Head of Brand Growth typically works across several connected areas. These include how the brand is seen by prospective clients, which channels bring those clients in, and how well the business keeps them once they have opened an account. Job titles vary from firm to firm, but the goal is usually to make growth measurable and repeatable rather than dependent on one-off campaigns.

• Brand awareness: building recognition among traders in target markets.
• Client acquisition: identifying the channels that bring in new accounts.
• Regional planning: adapting campaigns to local languages, customs, and trading habits.
• Performance measurement: using data to see which activities justify their cost.

Daniele Benez at INFINOX

At INFINOX, she worked on regional strategy and supported marketing and commercial plans built around local market needs. That approach, which starts with the specific conditions of each country rather than a single regional template, is one reason her background is seen as relevant to Latin America.

Her work there is also the main reason she is recognised across the region. As Regional Manager LATAM, she helped grow the broker's presence in key markets, a task that usually involves coordinating marketing, partnerships, and sales teams at the same time.

A Career Focused on Latin America

Earlier in her career, Benez was Regional Marketing Executive LATAM at INFINOX and Business Development Executive LATAM at BDSwiss. Both roles centred on regional market growth and client acquisition. Taken together, these positions show a focus on Latin American markets rather than a single product or country.

Before joining 4XC, she was Senior Growth Marketing and Business Development Strategist for LATAM at Doo Prime. She also spent time at Vantage as Growth Lead LATAM. There, she managed regional growth plans, market expansion, and acquisition channels.

Her Vantage role also involved working with introducing brokers, affiliates, and partners to bring in new business. In addition, she used data and analytics to improve performance across the client journey, from first contact through to account activity. This mix of partner management and analytics is a common requirement for growth roles in the online trading sector.

How Daniele Benez's Career Maps to the Market

Brokers in the retail FX and CFD space often compete on marketing reach, partner networks, and the quality of their onboarding. A leader who has worked across marketing, business development, and partnerships can speak to each of these areas. In practice, the experience listed in Daniele Benez's career history covers much of this ground.

For a regional role, local knowledge matters as much as global strategy. Growth teams need to understand language, payment preferences, and how traders in each market use information before they open an account. Experience at several firms can help a leader compare what works in different parts of the same region.

Recent INFINOX Partnerships

The appointment of the benez comes as INFINOX continues to build its global profile. The broker recently signed a multi-year deal with Tottenham Hotspur, which made it an official global partner of the English Premier League club. The partnership includes brand exposure, digital activations, content projects, and hospitality access, along with fan engagement and education initiatives.

INFINOX has also expanded its sports sponsorship work in other areas. It partnered with Sportgate International in polo, gaining exposure through team kits and event signage. The company also entered motorsport through a Porsche Cup Brazil sponsorship with Acelerador Racing.

For another example of senior appointments in the broker sector, read Michael Chen Appointed Head of APAC at VIDA Markets.

What Traders Should Keep in Mind

A change in marketing or brand leadership does not, on its own, change how a broker is regulated or how it handles client funds. Traders who want to understand a firm should look at the information that matters most for their own decisions.

1. Check which regulator oversees the entity you would open an account with, and confirm the details on that regulator's official website.
2. Read the client agreement, the product disclosures, and the fee schedule before depositing funds.
3. Understand the leverage, spreads, and overnight costs that apply to the instruments you plan to trade.
4. Review the broker's complaints process and the compensation arrangements that apply in your country.

Many of the products discussed in this sector are contracts for difference. These are derivatives that let traders speculate on price movements without owning the underlying asset. Readers new to the concept can learn more in Contract for difference (Wikipedia).

Trading involves significant risk, and leveraged products can lose value quickly. Only trade with money you can afford to lose, and consider your experience and objectives before you start.

Daniele Benez: Key Takeaways

The appointment reflects 4XC's focus on Latin America. Its new Head of Brand Growth brings experience from several brokers and a career built around regional marketing, business development, and client acquisition. For the region's traders and industry watchers, the move is a reminder that brand strategy and local knowledge are central to competition among FX and CFD providers.

For readers tracking the latest changes in this market, the key point is simple. Leadership moves can shape how brokers communicate with clients, but traders should always verify regulation, costs, and product terms for themselves. The benez's move is one example of how the industry is evolving in Latin America.